Digital
Website Launches
Led end-to-end website overhauls across four business units, aligning stakeholders, design, development, and content teams from discovery through go-live.
Homepages prioritized static branding over discovery
Limited or no search functionality
Inconsistent structures across business unit sites
Before Redesign:
Outdated Homepages
IMG Models Outdated Site Click to View Redesign
The Wall Group Outdated Site Click to View Redesign
Art + Commerce Outdated Site Click to View Redesign
Reimagined homepage discovery using development insights and stakeholder priorities, introducing news highlights, structured directories, portfolio-first layouts, and advanced search.
IMG Models - Homepage
IMG Models - Homepage (News Feature)
IMG Models - Search Feature
IMG Models - Advanced Search
IMG Models - Talent Portfolio
IMG Models - Talent Directory (Mobile)
The Wall Group - Homepage
The Wall Group - Homepage (Mobile)
The Wall Group - Homepage (News Feature)
The Wall Group - Talent Directory
The Wall Group - Advanced Search
The Wall Group - Talent Portfolio
Social Content
Led high-volume social content production, aligning designers, photographers, videographers, editors, image archivists, and stakeholders to deliver consistent, on-brand content across platforms in real time.
Decks
Led the development of high-visibility presentation decks, aligning creative, content, and stakeholders to clearly communicate strategy, campaigns, and brand narratives across internal and external audiences.
Show Packages
Oversaw design and print production of custom presentation materials used by models, creating a clear snapshot of each model’s strengths for casting teams while managing vendors, proofs, and production timelines during Fashion Month.
Invites
Led design and print production of event invitations, coordinating vendors, proofs, and delivery to ensure accurate, on-brand materials. Invitation details omitted.
Incubator Program
Case Study
Led creative operations and project management for the Incubator Program, an initiative designed to support emerging talent through mentorship, resources, and structured programming. Delivered a multi-channel rollout across digital, social, and experiential touchpoints, including a dedicated website page, newsletter, social promotion, event collateral, and merchandise.
WME Fashion Incubator Program Website (Developed and Launched)
WME Fashion Incubator Program End-to-End Submission System (CMS-Driven)
WME Fashion Incubator Program Email CTA
WME Fashion Incubator Newsletter
WME Fashion Incubator Program Merchandise
WME Fashion Incubator Program Merchandise + Event Collateral
WME Fashion Incubator Program - Work Book Event Collateral
Social Promotion
Impact & Result
200+ program submissions received
20 finalists selected
Finalists showcased in Blanc Magazine
Content Production
Photo & Video
Led photo and video production across e-commerce, lifestyle, and editorial content, coordinating creative teams, production timelines, and deliverables to ensure consistent, high-quality output across digital and print.
